Glamouria

This Season’s Make Up Trends by Yadim, Maybelline’s Global Make Up Artist

May 04, 2015

Yadim Showing Glamouria The New Trends
Image by: Glamouria- Hayat Ammouri

I met him years ago, always backstage at Yigal Azrouel’s shows! Today he’s Maybelline’s Global Make Up Artist. This is Yadim, giving us this summer’s beauty trends and how to get them. winged eyeliner, a little shine on the eyes, bright colours from time to time, and always the smokey eyes but with new products and new techniques.

How do you like Fashion Week?

It’s madness, it’s chaotic, but I love it, I love the insanity.

What are this season’s trends?

We’re reworking old classics: Taking the ideas that we really know and love, and presenting them in a new way. At Marissa Webb it was the smokey eye. You will see the smokey eye every season, it’s a part of make up. This season we made it different by using different products and different textures. Instead of using powders, we used pencils. I used Master Kajal in black and grey and mixed them together as an eyeshadow around the eyes. It’s creamy instead of powders. And I used Baby Lips that I applied on the top of my hand, then on the lids to make it shiny. Women are afraid to try shiny products on their eyes, because they think it will crease, and it will crease. I am not gonna lie. But it’s really kind of cool when it creases. Sometimes I go out with my friends, and their make up looks great, but then at the end of the night, the make up becomes a little messy, and it’s really cooler. It looks even better! This is how you want it to look all night. Don’t be afraid to try it.

Are we going to see a lot of colours this summer?

I would say it was less about the colour on the eyes, and more about the shape and the impact. For example, at Cushnie et Ochs we did a winged cat eye that was really dramatic. It felt like Cleopatra going to the Hamptons. She’s rich, but there is rebelliousness within her.

Having said that, you’re aslo still going to see colours. In Peter Som, we used a bright acid orange in the inner corner of the eyes, but women at home can achieve the same look using the Maybelline Colour Sensational lipstick, one of the vivids. Instead of just putting it on by itself, add some transluscent powder to it, during the day, otherwise, it will move around. With the powder, it will stay in its place and stay a little longer.

Could you give us some tips for the eyeliner?

Master Precise is the most amazing product to use for that. The precision is amazing and it does the work for you. A lot of people are intimidated to do graphic eyes but with a product like this, it becomes easy.

Tip: No one will get a perfect wing the first time around. But what I do is that I start on the outside of the eye, and go inwards. I make the wing first, then go to the middle of the eye, stop there, and go to the inner corner and have the lines meet. Instead of doing one line, you could do little lines, and then you connect the dots. It’s easy this way. You can only perfect it with practice.

What’s a mistake you see every woman making?

The biggest mistake is not to try new things. We become so comfortable with our routine that we become creatures of habit, and we tend to stay within the safety zone. Don’t be afraid to explore and try new colours or new trends or something different: You would be surprised.