Glamouria - Rough Glamour at BCBGMaxAzria By Hayat Ammouri

Rough Glamour at BCBGMaxAzria

At BCBGMaxAzria, the focus this season is on the fusion of modern and romantic, with effortless design. Creative Director Bernd Kroeber presented looks that portray a play with opposites: soft and hard, scripted and playful, outerwear pieces layered on refined french lingerie wear, masculine and feminine…You will love the baby cashmere and hand knitted pieces.

The new BCBG woman is modern and romantic, 50% masculine and 50% feminine. The collection is all about empowering women, inviting them to be truthful, and not to overthink it. Women can be who they are, masculine, feminine or a mix of both. Women don’t have to hide behind an armoire, they can be tough and sensual. It’s a democratic collection embracing women’s diversity and meaningful fashion.

Bernd's Must Have for fall: Silver space coat, layered over a lingerie lace dress.

Bernd's Advice for women: Embrace joy, do what you feel like doing…. When you are happy you are beautiful. It’s about you, not about the clothes.