Glamouria

Ferragamo Celebrates Signorina with Bianca Balti

March 28, 2012

I tried it!!! It smells so good!

Bianca Balti

Ferragamo celebrated lately the launch of its new fragrance Signorina with an intimate dinner hosted by Bianca Balti* followed by a party with hosts Rachel Chandler-Guinness*, Alexandra Richards*, Theodora Richards* and Stella Schnabel* at Palazzo Chupi, NYC – all hosts wore Ferragamo SS12 collection.

Dinner guests, including Kate Mara, Piper Perabo, AnnaSophia Robb, Emma Roberts, all wearing Ferragamo, along with Michael Avedon, Harry Brant, Peter Brant Jr., Hannah Bronfman, Jazzy De Lisser, Alice St Clair Erskine, Zani Guglemann, Michelle Harper, Jessica Hart, Khaliya Aga Khan, Elizabeth Lindemann, Peter McGough, Carlos Mota, Stavros Niarchos Jr., Jack Pierson, Lauren Remington Platt, Daniel Romualdez, Eugenia Silva, Olya & Charles Thompson and Salvatore Ferragamo CEO Michele Norsa, Ferragamo Perfumes CEO Luciano Bertinelli, and Ferragamo USA President Vincent Ottomanelli joined after party guests Alexander Acuavella, Hope Atherton, Melissa Bent, Maggie Betts, Anna Bingemann, Derek Blasberg, Phillip Bloch, Eneas Capalbo, Philip Crangi, Rebecca Dayan, Sante D’Orazio, Astrid Munoz, Griffin Dunne, Caio Fonseca, Cody Franchetti, Lisa Marie Fernandez, Gina Gershon, Nina Griscom & Leonel Piaino, Gherardo Guarducci, Marjorie Gubelmann, Ann Dexter-Jones, Genevieve Jones, Chelsea Leyland, Nemo Librizzi, Courtney Love, Fern Mallis, Leandra Medine, Heidi Mount, Alberto Mugrabi, Lori Rodkin, Charlotte Ronson, Olivia Sandelman, Andres Santo Domingo, Kate Schelter, Lola Schnabel, Andres Serrano & Irina Movmyga, Keegan Singh, Elisabeth von Thurn und Taxis, Chrissy Teigen, Eve Therond, Joyce Varvatos, Veronica Webb among others to toast Signorina with a special performance by I Blame Coco (Coco Sumner*), and the Italian DJ Francesco Mele*.

To continue the celebration of Signorina, on Monday, March 26^th, Salvatore Ferragamo launched a new social media and digital initiative titled The Girls About Town. The site follows the face of Signorina, Bianca Balti, along with Rachel Chandler-Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington-Platt on their journeys and lifestyles as the quintessential Signorinas. The site opens with a Phil Pinto directed film “The Signorina Story”, weaving the life of the Signorina through fashion and festivities. In addition, each day the girls about town will upload new and exciting content while sharing exclusive looks into their lives via videos, photos, and text. All content will be archived so fans can follow their favorite girl about town while sharing the insider content via their social networks.

Signorina is the celebration of chic girls with a sophisticated, subtly cheeky and fresh scent signature – inspired by the strong bond between Salvatore Ferragamo and trendy feminine young ladies with timeless modernity, creativity and a hint of audacity. Signorina, literally means young woman – stylish, truly Italian, fresh and full of life. “I immediately thought of Bianca Balti when it came to deciding who should represent the new fragrance. Bianca, a dear friend, is a strikingly beautiful woman, but one with a well defined personality and sensibility – strong and determined but with a typically Italian natural sensuality. She’s a young woman who perfectly symbolizes modernity and elegance.” – Massimiliano Giornetti

Top notes: Currant and Pink Pepper

Heart notes: Fresh Jasmine, Rose, and Peony Petals

Dry notes: Patchouli, Pannacotta, Musk