In this collection, the name Emilio becomes a symbol, added to the embroideries, the bags and even the shoes. This is exactly how Emilio Pucci wrote his name.
The collection is dedicated to the sea, the beach in the fifties and the sixties. It started with a Pucci scarf, an obsession translated into modern designs, dresses and tops. Everything has to be light, desired and wearable. It’s the new Dolce Vita.